Content & Authority
Publishing more rarely helps. What moves is who says it, how specific it is, and whether anyone can check it. These are the guides for that.
5 posts
Nothing matches that.
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Content & Authority 25 Sept 2026
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Why AI Citation Statistics Expire Faster Than You Think
A citation-share figure describes a few weeks that already ended. One engine's source mix reportedly fell from 60% to 10% in six weeks, hidden by an average.
12 min read
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Content & Authority 24 Sept 2026
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Your AI Visibility Report Changes Every Week
Weekly screenshots that contradict each other are under-sampled, not broken. Report the spread, and call the metric a diagnostic rather than a KPI.
12 min read
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Content & Authority 24 Sept 2026
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What Goes in an AI Visibility Report, and What Must Not
Your four reporting rows all count clicks, and an AI mention often produces none. Add one row, with the rate, the prompt set, the run count and the date.
12 min read
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Content & Authority 23 Sept 2026
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What Counts as an AI Mention? Three Metrics, Not One
One mention rate is three events added together: recommended, listed, cited-only. Count them separately, and treat a zero as a broken instrument first.
12 min read
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Content & Authority 23 Sept 2026
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How to Measure AI Visibility: Count a Rate, Not a Position
AI answers have no positions. The unit that survives a re-run is a rate — appearances over runs — and you can compute one today with no tool.
13 min read
