Find Your Competitors,
Who's Winning, Losing, And
Why.
Paste your URL. Get your top 3 winning competitors
and top 3 struggling ones — grounded in live search, not AI guesswork.
Free · No signup · We only read your public site
5 grounded stages. Zero hallucination.
Most “competitor finders” just ask an LLM, which invents companies that don’t exist or misses anyone launched after its training cutoff. We run a 5-stage pipeline that grounds every step in live data.
Read Your Site
We crawl your homepage and key pages to derive a tight profile: category, ICP, geography, value props.
Search Google
We fan out several high-signal searches built from your profile to collect 20+ candidate competitors.
Probe Each Candidate
We lightly scrape each site and pull recent news to catch activity signals — alive, abandoned, or on the rise.
Classify With Evidence
An LLM ranks every candidate against your profile and splits them into winning, failing, or discarded — with reasons.
Curate Top 3 Of Each
You get 3 real winners to benchmark and 3 strugglers to learn from — each with a takeaway you can use this week.
Streamed live — you watch each stage complete in real time. No spinner, no black box.
Why a raw LLM gets your competitors wrong.
LLM Hallucinates
Ask it for your competitors and it lists names that don’t exist, were acquired years ago, or sit in another industry.
We probe each live site, so every name is real.
No Grounding
A model can’t tell you which competitor is gaining ground and which is quietly winding down right now.
We pull live news and homepage signals.
Knowledge Cutoff
Your real threat launched six months ago. A model trained a year back has no idea they exist.
Live search catches them the day they launch.
This is what a real competitor map looks like.
Sample run for an Indian SMB payment gateway. Specific. Sourced. Actionable.
Razorpay
Recent funding news, fresh homepage copy, and ranks for 4 of your 6 seed queries — clearly the category leader for Indian SMB payments.
What to Learn - Their pricing page leads with a ‘no setup fee’ hook. Steal the framing, not the words.
Cashfree Payments
Active product launches in the last 90 days and rising developer-adoption signals across their docs site.
What to Learn - They invest heavily in developer SEO. Publish real integration docs before you outspend anyone on ads.
PhonePe Business
Massive distribution muscle and recently expanded merchant tooling — the quiet threat that compounds.
What to Learn - Their merchant onboarding is three steps. Cut a step from yours this quarter.
Instamojo
Was the SMB darling five years ago. Today: no funding news in 18 months, unchanged homepage copy and support reviews slipping.
What to Learn - They abandoned their wedge — dead-simple checkout. Don’t drift from what makes you sticky.
Citrus Pay
Acquired and effectively wound down. The site loads but the product narrative is gone.
What to Learn - Diversify beyond a handful of large accounts. Concentration risk is what quietly killed them.
EBS (e-Billing Solutions)
Brand recognition is fading fast — stale blog, no new integrations, and visibility only in legacy ‘best of 2018’ round-ups.
What to Learn - Stale content is a leading indicator of decline. If your last post is 45+ days old, you’re drifting down the SERP.
Sample report. Your run will reflect your actual site.
Things founders ask
Yes. The core report — 3 winning competitors and 3 struggling ones, each with the reason and a takeaway — is free. No card, no signup.
ChatGPT guesses competitors from stale training data and misses anyone who launched in the last year. We ground every result in live search and an actual probe of each site — the names we surface exist and rank today.
Winners show you what to copy. Strugglers show you what to avoid — and where the gap is. A category leader fading out is one of the strongest signs there's a real opening for you.
About 2–3 minutes. We crawl your site, run several searches, probe the top candidates, and classify them — you watch each stage finish in real time.
Recent news, homepage freshness, copy quality, category and ICP overlap with your business, and search visibility across multiple queries. We discard weak-signal candidates rather than guess.
It works best when your homepage clearly states what you do. If your site is too new or has little public copy, we may not find enough candidates — try again once your homepage is live.
