Otterly asks every day.
We ask three times and show the answers.
A well-built, well-liked AI search monitor with seven engines and a Gartner Cool Vendor badge. One point on its chart is one answer. One point on ours is three, and you can read all of them.
Rather see the split first? Jump to the comparison
- 3 runs per engine, per question
- Every answer readable on a link
- Free audit, no card
So who are we?
Most AI visibility tools hand you a number. A score out of a hundred, a visibility index, a line that moved last week. What almost none of them hand you is the evidence underneath it — the answers the engines actually gave, how many times they were asked, and where the questions came from in the first place.
DoableClaw is built the other way round. Five questions, asked three times on each of four engines, and every one of those sixty answers kept in full on a link you can send to anyone. The number is a claim; the answer is what makes it checkable.
What DoableClaw actually does today
It finds the questions your buyers already ask — from Reddit threads, People-Also-Ask entries, search volume, the rivals already ranking, and your own Search Console — then asks each one twelve times across Google AI Overviews, Gemini, ChatGPT and Perplexity. Sixty are tested against quality gates and five survive as your locked benchmark, so next month measures the same five rather than a freshly chosen set.
The rival names are read out of the answers rather than typed in at setup, every figure prints the number of answers behind it, and a brand named once in three runs is re-asked nine more times before that counts as anything.
And the edge of it, stated here rather than discovered later: briefs and drafts — handing back the page itself rather than naming it — are in build and not shipped. Today you get the gap, the URL and the evidence. What goes on the page is still yours to write.
What Otterly actually does
Otterly is an AI search monitoring and content intelligence platform, and a genuinely good one. It tracks brand mentions and domain citations daily across ChatGPT, Google AI Overviews, Perplexity and Copilot, with Claude, Gemini and Google AI Mode available as add-ons. It was named a Gartner Cool Vendor for AI in Marketing in 2025 and says it is used by more than 40,000 marketing professionals.
Three things it has that we do not. Brand sentiment analysis, which grades how you are described rather than only whether you were named. Agent Analytics, which watches the AI crawlers hitting your site — GPTBot, ClaudeBot, PerplexityBot — a category of visibility we do not touch at all. And a content pipeline: crawlability checks, content audits with a predictive score, and briefs that tell you what to change before you publish.
It also goes wider than us on markets — 50+ countries on every plan — and ships an API, an MCP endpoint and a Looker Studio connector from the Standard tier, plus unlimited workspaces for agencies running many clients.
Doable Claw vs Otterly, feature by feature
What each platform actually delivers today. No roadmap items, no asterisks.
One question to ask any tool in this market
How many times did you ask? SparkToro and Gumshoe repeated the same prompts across ChatGPT, Claude and Google AI nearly 3,000 times, and two runs of one prompt returned the same list of brands less than once in a hundred. A separate 2026 study found gaps under roughly 5–7 points were indistinguishable from measurement noise.
3 runs per engine
12 answers behind every question, 60 per reading
1 run per engine, per day
their published tracking frequency is daily
*Otterly lists daily tracking frequency on every tier, which over a week collects more total answers per prompt than we do. The difference is not volume, it is what a single point is made of: theirs is one answer, ours is three, with the spread shown. A daily line gives you calendar resolution; a three-run reading gives you a point that is not one draw from a noisy system. If you want both, that is a fair reason to run both.
We ran it on ourselves first
A comparison page that only contains good news about the company that wrote it is worth nothing. Here is what our own tool says about this matchup.
- Otterly is winning this category, and we are not in it. On the five AEO questions we track for our own market, across 59 answers, Otterly was named 20 times. DoableClaw was named zero times. That is our own instrument reporting that they are in the answers and we are not.
- Their site gets cited and ours does not. otterly.ai was cited as a source in 3 of those 59 answers. Our domain was cited in none of them. Being read is a step ahead of not being read.
- We rank ninety-first for our own category. "ai brand checker" brings us 94 impressions a month and we sit at position 91.4. The page exists and it is the right page — it simply has no standing yet.
- Four things they have that we do not. Sentiment, crawler analytics, seven engines and content briefs. Three of those we have no plan to build. If any of them is what you came for, buy theirs.
What each one costs
Published prices, taken from each site. Ours starts free and asks for no card.
Free audit
Freeno card required
- All four engines, three runs each — 60 answers
- Every answer readable on a link you can share
- Search Console connect: the URL behind each question
- Paid tiers are not published yet; the audit is the offer today
Lite / Standard / Premium
$29per month, Lite
- Lite: 15 prompts, one workspace, daily tracking
- Standard $189: 100 prompts, API, MCP, Agent Analytics
- Premium $489: 400 prompts; extra 100 prompts $99
- Custom from $1,000; free trial, no card
*Otterly's figures come from their own pricing page, checked 12 September 2026. Annual billing brings Lite to $25, Standard to $160 and Premium to $422. Prices move — if this is out of date, tell us and we will fix it.
Which one fits your team
There is a real case for both, and for most teams they are not the same purchase.
Common questions
The things people ask before they pick one.
Is there a free alternative to Otterly? +
The audit here is free and needs no card. Otterly also offers a free trial without a card, and its entry plan is $29 a month for 15 prompts, which is one of the fairer entry prices in this market. If cost is the whole question, Otterly is not an expensive tool and we are not going to pretend otherwise.
How many times does Otterly run each prompt? +
Its published tracking frequency is daily, on every plan. That is one answer per prompt per engine per day. Over a week that is more total answers than we collect — the difference is that each point on the chart is a single answer rather than an average of three.
Why does the number of runs matter? +
AI answers are non-deterministic. SparkToro and Gumshoe repeated the same prompts nearly 3,000 times and found two runs of one prompt returned the same brand list less than once in a hundred. A point built from one answer is one draw from that, so a daily chart that jumps three points may be showing you the engine breathing rather than your work landing.
Otterly tracks seven engines. Why do you only track four? +
Because we would rather ask four of them three times each than seven of them once. On Otterly's plans only ChatGPT, AI Overviews, Perplexity and Copilot are included anyway — Claude, Gemini and Google AI Mode are paid add-ons. If you need Claude or Grok specifically, that is a real reason to choose them.
Do you do sentiment analysis like Otterly? +
No. You get whether you were named, where in the answer, on which engine, and the full text to read yourself. Grading a paragraph as positive or negative is a judgement we would be inventing, and it moves between runs more than the mention itself does. Otterly ships it and some teams want it.
Do you track AI crawlers on our site? +
No. Otterly's Agent Analytics watches GPTBot, ClaudeBot and PerplexityBot hitting your pages, which is a genuinely different measurement from ours and one we do not offer. We read the answers; they also read your logs.
Do you write the content that closes the gap? +
Not yet, and Otterly does. Today you get the gap, the exact page or thread, and the answers behind both. Briefs and drafts are in build and not shipped, and we would rather say so on this page than have you find out after signing up.
Can I use both? +
Plenty of teams should. Otterly for daily breadth, sentiment, crawler analytics and the content pipeline; DoableClaw as the audit you run first and the one you hand to somebody who wants to read the evidence themselves. They answer different questions.
Sources
Figures checked on 12 September 2026. If one is out of date, tell us and we will fix the page.
See your own gaps before you pick a side
Five questions your buyers actually ask, twelve answers behind each one, and every answer readable. Free, and no card.