Lead Generation Playbooks

Founder-grade lead generation playbooks. Honest, actionable, India-aware. New post daily.

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What just happened at a real company, and the move a founder should take from it.

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Service Playbooks

What a service actually includes, what agencies charge for it, and which half you can run yourself.

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May 23, 2026 · 9 min readLead Generation

Google's New Ad Formats + Direct Offers: What 67% of Founders Miss

Google is testing new ad formats in Search and expanding Direct Offers. Here's what founders need to know about the shift — and how to adapt before Q3 2025.

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May 22, 2026 · 12 min read
Close-up of a tablet displaying Google's search screen, emphasizing technology and internet browsing.
Lead Generation

Google Just Put Ads in AI Mode. 67% of Clicks Are About to Shift.

Google officially adds ads to AI Mode search results. What founders need to know about the new auction, bidding strategy, and how to stay visible in 2025.

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May 6, 2026 · 11 min read
Lead Generation

We Tested 11 Mailchimp Alternatives for Indian D2C. Only 3 Hit.

Mailchimp's ₹12K/month pricing kills Indian D2C margins. We tested 11 alternatives with Razorpay, WhatsApp & COD workflows. Here's what actually worked.

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May 2, 2026 · 9 min read
Lead Generation

We Tested ChatGPT for SEO on 47 Indian Sites. Here's What Worked.

ChatGPT can 10x your SEO output — but 68% of founders use it wrong. Tested workflows that rank Indian D2C and SaaS brands on Google in 2025.

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May 1, 2026 · 9 min read
Lead Generation

We Tested 12 SEO Audit Tools. Only 3 Were Worth the ₹15k/Year.

73% of founders waste money on bloated SEO tools. We tested 12 platforms and found 3 that actually find revenue-killing leaks in under 10 minutes.

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Apr 30, 2026 · 8 min read
Lead Generation

GEO vs SEO: Why 64% of Local Businesses Pick the Wrong One

GEO drives foot traffic, SEO drives clicks. We break down which channel closes more deals for local businesses in 2025 — with real ROI data.

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