# Best AEO Tools for B2B Teams: 9 AEO and GEO Tools Compared URL: https://doableclaw.com/blog/best-aeo-tools/ > Compare 9 AEO and GEO tools for B2B teams: AI tools covered, sources, rivals, fixes and price. Plus five checks to run on any demo. Published: 2026-10-06 > **TL;DR:** The best AEO tools for B2B teams in 2026 are DoableClaw, Ahrefs Brand Radar, AthenaHQ, HubSpot AEO, Otterly.AI, Peec AI, Profound, Scrunch and Semrush's AI Visibility Toolkit. These answer engine optimization tools all check whether ChatGPT and other AI tools name your company, so that part can't decide anything. Decide on what each one shows after the mention: the pages the AI read, the rivals it named instead, and what to fix. Prices run from a free plan to custom contracts. Search "best AEO tools" and you get ten lists, most of them written by a company on the list. Every tool on them says it tracks your brand across ChatGPT, Perplexity and Gemini. That's true of all of them, which is exactly why it can't help you choose. The useful question is what a tool shows you after it finds your name, or doesn't. We stored 684 AI answers about this very category, and the pages the AI read to pick its tools were mostly other companies' "best tools" lists, not the tools' own websites. A tool that shows you pages like those gives you something to fix. A tool that only counts mentions gives you a score. That gap is what we built DoableClaw around, and it's why we list it first. Below, nine tools sit on the same columns, using each company's own website, followed by five checks to run on any demo. ## The Quick Answer - [An AEO tool asks AI tools your buyers' questions and records who gets named](#what-an-aeo-tool-does) - [Every tool counts mentions, so judge them on what comes after](#what-an-aeo-tool-does) - [The best AEO tools for B2B teams, side by side](#comparison) - [Each tool, and the team it fits](#the-tools) - [When buyers ask AI about these tools, the answers come from "best tools" lists](#what-ai-reads) - [Five checks to run on any demo](#how-to-choose) - [Free AEO tools and audit tools you can start with](#free-and-audit) - [A tool measures; someone still has to do the work](#tool-or-agency) - [How DoableClaw finds the questions, answers and pages for your company](#how-doableclaw-works) ## What does an AEO tool do? **AEO means answer engine optimization.** It's the work of getting your company named inside the answers AI tools write. Those tools are ChatGPT, Gemini, Perplexity, and the AI summary Google now shows above its normal results, called an AI Overview. GEO, short for generative engine optimization, is the same idea with a different name, so generative engine optimization tools and AEO tools are the same products. **An AEO tool is the measuring part of that work.** You give it a list of questions your buyers ask, like "best payroll software for a 50-person company". It asks them on one or more AI tools, again and again, and counts whether your company was named in each answer. A name in an answer is called a mention. **Every AEO tool counts mentions.** That's exactly why mentions can't be how you choose one. It's the part they all have. What separates them is what they show after the mention: - **Sources.** The web pages the AI read before it answered. This is the one you can act on, because a page can be updated, pitched or answered. - **Rivals.** The companies the AI named instead of you. Some tools call this share of voice, meaning your slice of all the mentions in your category. - **Fixes.** Suggested next steps, like a page to write or a site to reach out to. - **Coverage.** Which AI tools it asks. Your buyers may lean on one more than another. One warning before any demo. An AI can give a different answer every time you ask. A tool that says "you rank fourth" is reporting one roll of the dice. A rate across many repeats is the number that holds up. Our guide to [what AI visibility tools can and can't measure](/blog/ai-visibility-tools) goes deeper on this. ## Best AEO tools for B2B teams in 2026: side-by-side comparison Every cell below comes from the company's own product or pricing page, read on 5 October 2026. "Not stated" means the page didn't say, not that the feature is missing. DoableClaw is ours and listed first; the rest are in A–Z order. | Tool | AI tools it says it covers | Shows sources | Shows rivals | Suggests fixes | Starts at | |---|---|---|---|---|---| | DoableClaw | ChatGPT, Gemini, Perplexity, AI Overviews | Yes, per answer | Yes | Yes | Free scan; paid plans opening soon | | Ahrefs Brand Radar | AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot, Claude | Yes | Yes | Not stated | $50/mo add-on, on an Ahrefs plan from $129/mo | | AthenaHQ | ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral | Yes | Yes | Yes | Free plan; Starter $295/mo | | HubSpot AEO | ChatGPT, Gemini, Perplexity | Yes | Yes | Yes | $50/mo, trial of 25 prompts | | Otterly.AI | ChatGPT, AI Overviews, Perplexity, Copilot; AI Mode, Gemini, Claude extra | Yes | Yes | Yes | $29/mo, 7-day trial | | Peec AI | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode, Copilot | Yes | Yes | Yes | $95/mo for 50 prompts | | Profound | ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek, AI Overviews | Yes | Yes | Yes | 7-day free trial; paid plan priced on request | | Scrunch | ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta | Yes | Yes | Yes | $250/mo yearly or $300 monthly, 7-day trial | | Semrush AI Visibility Toolkit | ChatGPT and AI Mode named; full list not stated | Not stated | Yes | Yes | SEO + AI Search plan $199/mo, free trial | Read the table as a buyer would. Almost every tool says yes to sources, rivals and fixes. So a "yes" only tells you the feature exists, not how much it shows. The real differences are which AI tools each one covers, how detailed its sources view is, and the price. ## AEO and GEO tools reviewed: what each one is for Each entry quotes the company's own page. Where a page didn't say something, we say so. DoableClaw comes first because it's ours, not because we scored it higher. ### DoableClaw We make this one, so read it with that in mind. DoableClaw asks four AI tools your five most important buyer questions, three times each, for 60 answers. It stores every answer in full and shows which pages each one read. It doesn't cover Claude, it re-checks weekly rather than daily, and paid plans aren't open yet. ### Ahrefs Brand Radar [Ahrefs says](https://ahrefs.com/brand-radar) Brand Radar tracks "your brand's visibility across AI answers, YouTube, and Reddit". It fits teams already paying for Ahrefs who want AI answers next to their search data. We found no fix suggestions stated, and it needs a paid Ahrefs plan underneath. ### AthenaHQ [AthenaHQ](https://www.athenahq.ai/pricing) covers the widest set of AI tools on this page, from ChatGPT to Grok, DeepSeek and Mistral. It states "automated content optimization recommendations". There's a free plan to start, and the next step up is $295 a month. ### HubSpot AEO [HubSpot's pitch](https://www.hubspot.com/products/aeo) is "Track your AI visibility. Get recommendations to improve it." Its sources view shows "which domains, pages, and content types are showing up in AI answers". It fits teams already on HubSpot. Google's AI Overviews aren't in its stated list. ### Otterly.AI [Otterly](https://otterly.ai/pricing) is the cheapest paid plan here, at $29 a month for 15 questions. Gemini, Claude and Google's AI Mode cost extra, so the real price depends on which AI tools your buyers use. ### Peec AI [Peec](https://peec.ai/pricing) shows "sources that appear often and name competitors but not you". That's the most direct list of what to fix on this page. Starter is $95 a month for 50 questions on three AI tools. ### Profound [Profound](https://www.tryprofound.com/pricing) pairs tracking with agents that "create new content targeting those gaps". It fits larger teams that want measuring and writing in one contract. The paid plan is priced on request. ### Scrunch [Scrunch](https://scrunch.com/pricing) covers seven AI tools on every plan and splits results "by competitor, persona, topic, and geo". It fits teams selling to several buyer types. Starter is $250 a month on a yearly plan. ### Semrush AI Visibility Toolkit Semrush adds AI answers to the SEO tool many teams already use, with a competitor report and an "AI Search Site Audit". Its pages didn't state a full list of AI tools or a sources view. AI search comes in the [SEO + AI Search plan](https://www.semrush.com/prices/), $199 a month or $165 a month billed yearly, with a free trial. ## Which sources do AI tools read when you ask about AEO tools? Here's the part no list can show you. DoableClaw keeps every AI answer it collects, plus the web pages the AI read to write it. Between 3 and 29 September 2026, we asked 55 buyer questions about this exact category, for eleven companies that sell AI visibility tools. We collected **684 answers** from Gemini, Perplexity, ChatGPT and Google's AI Overview. Those answers read 8,356 web pages between them. | What the AI read on tool companies' websites | Share | |---|---| | "Best X tools" list posts | about 4 in 10 | | Homepages | about 1 in 8 | | How-to and explainer posts | about 1 in 14 | | "X vs Y" and alternatives pages | about 1 in 20 | Two things stand out: - **The lists are the source.** When a buyer asks AI which tool to use, the answer is mostly built from other companies' "best tools" posts. The most-read page was frase.io's "10 Best AI Visibility Tools", read 56 times. - **A company's own website barely counts.** Pages on the site of the company being asked about made up 0.9% of everything the AI read. So the "best tools" ranking you don't trust is roughly what the AI repeats back to you. The same is true in your own market. Search for the "best" lists in your category, like "best payroll software" or "top logistics platforms for D2C brands". Note which ones name you. Getting onto those lists is often worth more than another page on your own site. ## How to choose an AEO tool: five checks for any demo A demo shows the tool working on the seller's example. These checks make it work on yours. Bring your own list of buyer questions, and ask them to run it as is. 1. **Ask to see one answer in full.** Not a score, the whole answer. If you can't read it, you can't check anything the tool reports. 2. **Ask which pages that answer read.** You want exact links, not just "reddit.com". A specific thread tells you where to show up. 3. **Ask who was named instead of you.** The rivals should come from the answers, not from a list you typed in. 4. **Ask how many times each question was asked.** Once is one roll of the dice. Repeats give you a number you can compare month to month. 5. **Ask what you should do next, and why.** "Update this comparison page" is a fix. "Improve content quality" isn't. Then run a one-week test. Write ten questions from real sales calls and freeze them. Ask them yourself in fresh chats, and note who's named. Next, load the same ten into two tools and let each run twice. Keep the one whose sources view gave you something to do this month. Our guides on [checking AI visibility by hand](/blog/how-to-check-ai-visibility) and [choosing an AI visibility tool](/blog/best-ai-visibility-tool) walk through both steps. ## Free AEO tools and AEO audit tools **You can start for free.** AthenaHQ lists a free plan, and HubSpot, Otterly, Profound and Scrunch state free trials. DoableClaw has a free scan. Checking by hand in a fresh chat costs nothing at all. **An audit tool is different from a tracker.** A tracker asks AI tools your questions and records who gets named. An audit tool, sometimes sold as an AEO checker, looks at your own website. It asks whether AI tools can read your pages at all. Run the audit first. If an AI tool can't fetch your pages, tracking will only ever show you missing. Semrush states an "AI Search Site Audit" that flags "potential blockers". You can also check your server log for free. It shows which AI crawlers visit, and our guide to [GPTBot, ClaudeBot and other AI crawlers](/blog/gptbot-and-ai-crawlers) explains each name. **Why the paid plans cost what they do.** Every answer a tool collects is a paid request to an AI company. Ten questions on four AI tools, asked three times a week, is 120 answers a week. So compare plans on how many questions they include, not just the headline price. ## AEO tool or AEO agency: which do you need? A tool measures. It doesn't write the page, pitch the trade magazine or answer the Reddit thread. Many teams find this out after the first month, when the dashboard shows the same gap it showed on day one. One store owner put the choice plainly: > We run a small Shopify store, just two of us, and almost paid an agency close to $3000 last month to audit how our brand shows up across ChatGPT and Gemini, plus $400 a month after that to keep monitoring it. > > — r/ecommerce · [Reddit](https://www.reddit.com/r/ecommerce/comments/1vz1hk0/do_we_even_still_need_to_hire_an_agency_for_this/) For a B2B team, the split is simple: - **A tool is enough** when someone on your team can write and publish pages, and the sources view tells them what to work on. - **You need help** when the fixes are outside your own site: getting onto the lists AI reads, being quoted in trade press, answering in communities. Before you pay anyone, read [whether AEO is worth paying for](/blog/aeo-services-worth-it). ## Why you can't see this on your own Most B2B teams find out about AI visibility by accident, when a prospect says "ChatGPT suggested someone else". The usual tools don't show it. **Google Analytics and Search Console** only count clicks and searches on Google. When an AI recommends a rival and nobody clicks anything, no tool records it. **Asking ChatGPT yourself** gives you one answer on one day. Ask again tomorrow and the list may change, so one answer proves nothing. **Rank trackers** follow keywords you picked. Buyers don't type keywords into AI. They ask full questions, like "which payroll software suits a 50-person company in Pune?" ## How DoableClaw works DoableClaw runs the same check behind the numbers on this page, for your company. 1. **You enter your website.** DoableClaw reads it, works out what you sell and who buys it, and finds the questions your buyers ask AI. It starts with about a thousand possible questions and keeps the five that matter most. 2. **It asks those five on four AI tools, three times each.** That's ChatGPT, Gemini, Perplexity and Google's AI Overview. You get about 60 answers, in around 15 minutes. 3. **It shows who the AI named instead of you.** Your rivals come from the answers themselves, so you see who buyers are really being sent to, including companies you didn't know about. 4. **It shows the pages behind every answer.** For each answer you see which websites the AI relied on, and whether yours is one of them. 5. **It suggests what to publish next.** Each gap becomes a page idea: which question to answer, and what that page needs to say. The five questions stay locked, so next week's reading measures the same thing as this week's. Every answer is stored in full, so you can open it and check any number yourself. ## Why DoableClaw - **It starts from real buyer questions, not keywords.** The questions come from what people ask in forums, in searches and inside AI tools. - **It asks every question several times.** AI answers change from one ask to the next. A result is only worth acting on if it holds up across repeats. - **It shows the proof.** Every number links back to the real AI answers and the pages they used. - **It works for Indian companies.** Questions and rivals are checked for the market you sell in, so an Indian software company gets compared with its real Indian rivals. - **It ends in a to-do list, not just a score.** Every gap comes with the page to write and the question it answers. site: doableclaw.com/products/competitor-tracking — See which companies AI names instead of you, and the pages it read to decide. ## Bottom Line Every AEO tool counts whether you were named, so that can't be how you choose one. Choose on what comes after it: the pages the AI read, the rivals it named instead, and a next step you can act on this month. Bring your own buyer questions to every demo, and test two tools on the same list for a week. AI builds its answers mostly from what other sites write, so the sources view is the column worth paying for. ## AEO tools: frequently asked questions ### What is an AEO tool? An AEO tool asks AI tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews the questions your buyers ask. It records each answer and counts whether your company was named. Better ones also show the pages the AI read, the rivals it named instead, and what you could change. AEO stands for answer engine optimization. ### Which AEO tool is best for a B2B company? The one whose sources view gives your team something to act on. B2B buyers ask long, specific questions, and the answers lean on review sites, comparison posts and trade press. Pick a tool that shows those pages by exact link and covers the AI tools your buyers use. Test it on your own questions before you sign. ### Are there free AEO tools? Yes. AthenaHQ lists a free plan, and HubSpot, Otterly, Profound and Scrunch state free trials of a few days or a set number of questions. DoableClaw has a free scan. You can also ask your questions by hand in fresh chats, which is the best baseline to judge any tool against. ### Is a GEO tool different from an AEO tool? No. GEO, generative engine optimization, and AEO, answer engine optimization, describe the same work. Companies use whichever name their buyers search for, and some use both on the same page. Judge a tool by what it shows you, not by which of the two names is on the box. ### Do I need an AEO tool if I already pay for Semrush or Ahrefs? Maybe not. Both now sell an AI visibility add-on, so check what yours includes first. The deciding question is whether it shows the pages the AI read for each answer. If it only counts mentions, a dedicated tool may still be worth a free trial.